Activated charcoal is the new vinegar. It’s an all purpose cleaner and great for everything. The activated charcoal mud mask is loaded with lots of good organic oils, vitamins and other skin loving substances. The mask goes on easily and leaves my face feeling hydrated and fresh. I love masking a few times a week. I also love that it’s made in the USA and no animals harmed with this First Botany Cosmeceuticals product. The jar states it’s good for all skin types especially dry mature.