Shampoo, conditioners, mouse, volumizer, heat protectors, holding sprays, etc. all leave product buildup on our hair and scalp. This activated charcoal shampoo is a beautiful black pearl colored clarifying shampoo. Activated charcoal is getting all the credit it deserves in all sorts of purifying products. It’s wonderful for removing product buildup from the hair and scalp. The bottle comes with 2 types of applicators for your preference. Love it’s for all hair types and made in USA.